Get Involved 

Looking for ways to get involved in this year’s Back the ‘Birds? Give to your favourite team, share Back the ‘Birds with your network and amplify your impact through fun challenges.

Last year, over 2,000 supporters came together for our first-ever Back the ‘Birds raising over $300,000 for our incredible student-athletes. Let’s top that this year!

Want to do more? Become a Back the ‘Birds Champion and spread the word among your friends, family, coworkers and broader network. You can inspire our Thunderbird community to give back.

Keep reading to find everything you can do to make Back the ‘Birds 2024 a success:

 

What it means to be a Champion

Back the 'Birds is a 24-hour fundraising event aimed at bringing our Thunderbird community together in support of our UBC varsity teams and causes. Making a gift is just one way to be a part of Back the 'Birds! You can also show your support by sharing it with your network.

Community Champions like you are instrumental in boosting awareness of and excitement for Back the 'Birds, so the more you share through your social networks, the more people we reach and engage!

On this page, you’ll find the resources you need to help this Back the 'Birds day be the best one yet.

 

Your Back the ‘Birds Action Plan

Before Back the ‘Birds (up to September 17)—Spread the Word!

    • Save the date: Share a September 17 save-the-date on social.
    • Spread the word: Email family, friends and colleagues to tell them that Back the ‘Birds is coming soon and encourage them to give at backthebirds.ubc.ca.
    • Get flashy: Capture attention with videos, images and logos. Or make your own using our Back the ‘Birds Canva template—follow the link to request access.

On September 17—The Big Day!

    • Donate if you can: Consider donating to the team and/or cause you care about and let others know it’s easy to make their own donation by visiting backthebirds.ubc.ca.
    • Inspire others: Encourage others to donate, no matter the amount. Together, we can take flight!
    • Create buzz on social media: Share your excitement online and inspire others to join by using messages in our Champion Toolkit.
    • Highlight Back the ‘Birds Challenges: Throughout the day, share the latest Back the ‘Birds Challenges. Remind everyone that their donation could unlock matching gifts and even more support for their team or cause.

Post-September 17—let’s celebrate!

    • Kudos to everyone! Let your followers know we’re grateful and proud of what we’ve accomplished together.
    • Send personal thank-you’s: Thank your network for their incredible support. Donors and supporters are the reason why UBC varsity teams and causes can continue to support and inspire the next generation of Thunderbird student-athletes.
    • There’s still time to give: Encourage those who have not yet given to make a gift by going to backthebirds.ubc.ca. There’s still time to make an impact!

 

What to say and share

As we get closer to September 17, it’s time for us to build excitement, awareness and anticipation for Back the ‘Birds.

Here are some suggestions:

    • Let’s take flight on September 17! Together, we can show the world what it means to be a part of the Thunderbird community. backthebirds.ubc.ca. #UBCBacktheBirds  
    • We only need 24 hours to accomplish something great! Whether you give a little or a lot, your gift on Back the ‘Birds goes towards supporting our student-athletes and game-changing programs. Join us on September 17. backthebirds.ubc.ca. #UBCBacktheBirds

Don’t be afraid to make it your own—your friends and family want to hear why Back the 'Birds is important to you! And don’t forget to use #UBCBacktheBirds on social media to be featured on our social media wall.

For more examples, check out this year’s Back the ‘Birds Champion Toolkit, which includes:

Have questions about Back the 'Birds? Refer to our FAQ page or contact the Back the 'Birds team by emailing [email protected]